Friday, July 28, 2017

Getting Ready for Craft Fairs




For those of you who plan to participate in a craft fair this year, today's podcast is all for you!  We are going to discuss:

  • Supplies needed
  • Decorating your booth
  • Promotion for your crafts
  • How to stand apart from the other crafters
  • Type of cards to sell
  • Pricing

Also, we just opened pre-registration for our Craft Show 101 Online Class!



Show Notes


Cash to Have on Hand

  • 30 - $1's
  • 10 - $5's
  • 6 - $10's
  • 2 - $20's

Accepting Credit Cards Options


Links Referenced

Friday's Listener Tip


"Don't compare your work to other's.  Be inspired, motivated and thankful for the opportunity to learn from your crafting peers.  After all, you may inspire others with your style.  Be true to yourself.  Make what you love, not necessarily the new trend."  - Marci Snee





 Sponsored By


My Sweet Petunia





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Thursday, July 27, 2017

eCommerce Series: PayPal Solutions for You and Your Craft Business



Whether you own an Etsy shop, business, sell your cards at craft fairs or shop online, PayPal is MORE than just a way to collect or spend money.  On today's show, we talk with Jason Smith from PayPal and he gives us the inside scoop on all the ways PayPal can help you AND your business.  From payment solutions, shopping, peace of mind, dolling out funds to your children, working capital for your business and their Business in a Box.



SHOW NOTES


How else does PayPal act as a growth partner for small business?


PayPal Here - Credit Card Reader <<<< Great for the craft fairs coming up!!!
Working Capital
Business in a Box
$10,000 Business Make Over

PayPal for Consumers


PayPal Here
PayPal Account
PayPal Me <<<< Essentially, sending money to those children who always need money

Contact PayPal


www.PayPal.com/business
(844)720-4039

Monday, July 24, 2017

MIHM - Vincent Djen with The Fashion Knowledge Network


Today, we have Vincent Djen, designer, manufacturer and consultant for The Fashion Knowledge Network.  Vincent is going to tell his story of growing up in the fashion industry and sharing with you his secrets on how you can achieve your fashion design dream.  Plus, he gives us the inside scoop of some of the hottest upcoming trends and materials that are coming out!

  Vincent Djen The Fashion Knowledge Network 

SHOW NOTES

Vincent's Golden Rule of Product Development and Production is to be prepared for Black Swans.  He breaks it down into three parts
  1. Test
  2. Communicate
  3. Be prepared
Best advice for Sanaa and others looking to get into the fashion industry
  • Never stop learning; go to shows, read, talk to people, never stop learning
  • Be open-minded
  • Commit 100%
  • Perseverance

FUN FACTS

Favorite part of owning your own business - Freedom and thrill of a job well done
Favorite fabric - New sustainable materials; TPU, 3D Printing
Favorite upcoming trend - Fashion wearable electronics; LED wedding gowns, temperature regulated clothing

Vincent Djen

WHERE TO FIND VINCENT AND THE FASHION KNOWLEDGE NETWORK

Website
LinkedIn
Instagram

SCHEDULE YOUR CONSULTATION

Website

Friday, July 21, 2017

How the MISTI Impacts the Stamping World




Three years ago a stamping product was released to the people who followed My Sweet Petunia on Facebook, shortly thereafter, this incredible tool would impact the stamping world like no other.  The MISTI has changed lives, built friendships and revitalized the stamping community.  To celebrate her 3rd birthday, we have a special podcast to talk about some amazing ways you can use your MISTI along with a special from My Sweet Petunia for our listeners!

  So Suzy Podcast 

Show Notes

Where to Find the MISTI

My Sweet Petunia - 20% Off the Original MISTI, Grid Pads and Mouse Pads from today through July 23rd for So Suzy Podcast listeners - no coupon required

Links Referenced

So Suzy Stamps - Mirror Image Stamp

Concord & 9th - Turnabout Stamp




The Ton Stamps - Thanks Stamp Set

Iliana's MIHM Podcast Interview

Lavinia Stamps


Fairy House

Videos Referenced

Justine Hovey





  Gina K Designs





  Ken's Creations



Uses for the MISTI

  • Basic stamping
  • Accurate stamping
  • Solid and silhouette stamps
  • Aligning and test stamping
  • Embossing after you have stamped
  • Die cut placement
  • Stamping on texture paper
  • Layering stamps
  • Mass production
  • Do It Yourself Backgrounds
  • Gradient or Ombre stamping
  • Masking
  • Repeat stamping
  • Stamping the inside and outside of your cards
  • Using acetate
  • Mirror Image Stamping
  • Turnabout Stamps from Concord & 9th
 

Listener Tip

Today's tip comes from Karen Hightower
Finish the inside of your card and always sign the back of the card.  You have put time and effort into creating it, so sign your creation. - Karen Hightower

Thursday, July 20, 2017

eCommerce Series with Chloe Thomas from eCommerce MasterPlan



We are continuing with our July eCommerce Series and when we were putting the series together, I knew there was one person I just had to have on the show so she could share her words of wisdom.  Chloë Thomas, from eCommerce MasterPlan is an author, podcast host, mentor and consultant in the eCommerce world and I had the extreme pleasure of working with her when I owned So Suzy Stamps.

Chloë was instrumental in helping us grow our “bricks and clicks” business.  She offered guidance on how to manage our inventory both in the shop and online, gave us amazing advice for how to handle promotions and helped us build a fabulous marketing plan to kick off the new year.  Which, was our most profitable quarter in the past 3 years.

Chloë understands that not all industries are alike and not all needs are the same, however, she was able to guide me in the direction MY business needed to go and create my unique eCommerce 



Chloe Thomas

SHOW NOTES

In Chloë's book, Your 3 Steps to Successful Online Selling, she talks about the 3 most important things you can do to customize your own eCommerce MasterPlan
  1. Identify what sort of eCommerce business you are
  2. Establish your core foundation
  3. Marketing
Biggest challenge and benefit for having a "bricks and clicks" business
  • Challenge: Stock and time
  • Benefits: Online=Convenience; In Store=Experience
#1 Online Promotion You Can Do 
  • Free Shipping or Free P&P (Postage and Packaging)
It has to get the customer to do what you want as cheaply as possible. -Chloë Thomas
Top Advice For Those of You Just Starting Out
Find a product that you are interested in along with enough people who are too. - Chloë Thomas

Chloë's Favorites

Favorite part of what she does for her business - Writing
Favorite eCommerce Marketing Method: eMail Marketing
Favorite App: Sumo Me

Where To Find Chloë

eCommerce MasterPlan

Special Offer

Special Offer For YOU!

USE COUPON CODE SUZY when checking out

Monday, July 17, 2017

MIHM: Chris Barrett from AltGuild



I had to have one last guest on the show to go with our Planner Series to talk about Traveler's Notebooks and working with leather products.  Chris Barrett from the AltGuild creates these stunning leather Traveler's Notebooks that I am absolutely IN LOVE with!  Today, we talk about the reasons behind a Traveler's Notebook, working with leather and what goes into the creation of one.


SHOW NOTES


Custom orders are on hold...he said forever, but does that really mean FOR-EV-ER?

Chris's Favorites

Favorite Custom Order: Alice in Wonderland cover
Favorite Size TN: Tachikoma
Favorite Part of Owning a Business:
"Planting a seed and watching it grow." - Chris Barrett, AltGuild

Where to Find Chris

Website (Etsy)
Facebook
Instagram 

My Traveler's Notebook


My Old Soul in the A5 size



Dragon Scales Josefine and I May Come to Blows Over




The Cover That Started It All




Thursday, July 13, 2017

Selecting an eCommerce Platform with Tracey Wallace from BigCommerce





When it comes to starting an online business, selecting the right platform is critical to your business, customers and growth.  Selecting the wrong platform can cause you undue stress, crashed servers and additional costs that are unnecessary.  Today, we talk with Tracey Wallace, Editor in Chief, at BigCommerce to get her insight into what features you should look for in an eCommerce platform, the benefits of moving to a platform outside of Etsy and some of her favorite features.



SHOW NOTES


First Steps When Selecting an eCommerce Platform

Put together a list of everything that you need it to do now and where you want to be in the future:
  • Payment Gateways
  • Inventory
  • Shipping
  • Wholesale Accounts
  • Customer Groups for VIP's
  • Robust Servers for High Traffic
  • Syncing with Brick and Mortar shop
  • Physical, Downloadable Products and Services
  • Will It Sync to Infusionsoft, MailChimp, Constant Contact

3 Most Important Features a Business Should Look For

  • Payment Gateways and Fees
  • SEO Included
  • Inventory Management

Benefits of an eCommerce Site vs Etsy

  • Branded to you
  • Retain your customer information so you can build a relationship
  • Total control of your site, services, products and customer communication
  • Not charged by how many items you list on your site

What Sets BigCommerce Apart From the Competition?

  • Can handle large growth eCommerce businesses like ManCrates
  • 60% of all apps needed to run and grow your business are built-in saving you anywhere from $300 - $5000 yearly
  • API is faster, which helps data sync faster
  • Customer Service is TOP NOTCH - available 24/7 for phone support
  • (Personally, I LOVE THEM!)

Why Is It Important to Have an eCommerce Platform That Specializes in High Volume Sales?

  • No need to worry about servers crashing during a release
  • It will have the ability to grow WITH you
  • Allows you to expand your business through wholesale (B2B), custom customer groups (B2C) and you can manage affiliates through an app on your site no high cost services

Switching to BigCommerce

  • In-house migration team that will walk you through switching your products over to BigCommerce


Most Important App or Feature to Include on Website to Maximize Sales

  • Email provider to communicate with customers
    • Thank You for your orders
    • Abandon Carts
    • Review of Products
  • InStock Alerts to let them know when products are back in stock

Tracey's Favorite New Features

  • New Analytics and Insights
  • Buy Buttons




^^^^^^ How Spiffy Cool is THAT?! You should totally test it out...just sayin!

Where to Find More Information on BigCommerce


Website
Blog
Features



Monday, July 10, 2017

MIHM with Missy Luukkonen from Little Green Bean


Welcome to Made It Happen Monday, where we bring you the stories of the people in the creative industry who have built a business and Made It Happen!  Today, we have Missy Luukkonen from The Little Green Bean.  Missy is one of these amazing women who can take a piece of scrap fabric and turn it into the cutest, most unique items for your home.  Plus, her sewing room is to die for!



SHOW NOTES


Missy's tips for finding balance between maintaining a craft business and having a personal life:

  • Find your rhythm
  • Build a schedule and stick to it
  • Take a lunch and two 15 minute breaks
  • Remove cell phone from your craft area
  • Use a planner to plan out your day
  • Take the weekend off
Missy and her amazing craft room

Fun Facts


Favorite Product - whatever she is working on at the moment
Favorite Part of Owning a Business - having days to do what you want
Favorite Business Craft Tool - her giant ironing board
Favorite Holiday That Inspires Her Cute Birds - Christmas


My Favorite Birds!

Where To Find The Little Green Bean


Friday, July 7, 2017

Winners from our Planner Series

Thank you to everyone who listened, participated and entered our Planner Series Giveaway AND a huge thank you to our incredible sponsors for donating some fabulous prizes!  The winners from our Planner Series are:


   Winners  

What You Won

Bullet Journals
  • Denise Bryant
  • Dawn@Petals. Paper. Simple Thyme.
  • Neha Parab




Quo Vadis Scholar Academic 2017 - 2018 with Club Covers Planner
  • Mary Kay Werry
  • Ericka Strange
  • Hannah
 


  $15 Gift Certificate to Paper Clip Planet
  • Kelly532
  • Oliev
  • Carri@ABusyBee

Paper Clip Planet

How To Redeem Prizes

For those of you who won the Bullet Journals and Quo Vadis Planners, please message me with your mailing address and I will forward it over to Quo Vadis to ship out your planners.

For those of you who won the Gift Certificates, please contact Annie via her website and let her know you won the $15 Gift Certificate from our Planner Series!

If you won a prize, please be sure and contact us by August 7, 2017 to redeem.

Once you receive your prizes and start playing, I would LOVE to see what you have done!  Be sure and tag us on social media at @sosuzypodcast

Thank you again and I hope you enjoy your goodies!


Set Your Craft Room Up for Success




Regardless if you're on a design team, make cards for fun or sell them throughout the year, having a craft room or craft space set up properly can not only have you time, but can help you find success.  In today's episode, we are going to talk about the 10 ways you can set your craft room up for success.



SHOW NOTES

10 Ways to Set Your Craft Room Up for Success

  1. Try pre-cutting your card bases
  2. Pre-cut your white and ivory 1st and 2nd layers
  3. Use your MISTI
  4. Keep your most used supplies at your finger tips
  5. Pre-make Nuvo Crystal Drops
  6. Pre-stamp the images you want to color
  7. Invest in a Scan N Cut
  8. Keep a card journal
  9. Tidy up your work space after every use
  10. Organize your supplies

Friday Tip of the Week

"Be patient!  Never give up.  The trash can is your last resort.  Keep at a project-it usually turns out differently then you expect and you may even like it more.  And above all, have fun!" 
  - Victoria Moore-Beall


Sponsor


My Sweet Petunia and the amazing MISTI




Monday, July 3, 2017

MIHM - Sallyann Ralph from Little Sweet Designs



We have Sallyann Ralph from Little Sweet Designs on today's show to talk about the importance of branding for your blog, why she helps small businesses with pre-made templates and shows you how to use programs like InDesign, Photoshop, Canva and more.  Her Brand Bar is a one stop resource to help creativepreneurs stay ahead of the game.


MARKETING RESOURCES, TECH TRAINING &
'DONE-FOR-YOU' TEMPLATES FOR EVERY GIRL BOSS!

The Brand Bar is a design-based membership site that meets you exactly where you are in business.
We help you design, create and build a brand, PLUS all the marketing graphics that go along with it,
so, it feels more like you!




SHOW NOTES


Branding is you.  Your face.  Your Clothes. -Sallyann Ralph

FUN FACTS


Favorite Template: eBooks
Favorite eCourse: InDesign
Favorite New Service: Shhh, it's a secret, she has 2 new designers coming on board

Where to Find Sallyann


Little Sweet Designs Website
Facebook
Instagram
Etsy
Free Resources and Templates
Sallyann Ralph Website