Friday, December 30, 2016

Making Industry Specific Cards


Imagine if you knew for certain exactly who you were targeting to sell your cards to.  What could you accomplish?  How much time would you save?  How effective would you be?  Today, we are going to go over the power of knowing exactly who and the industries to target.



SHOW NOTES

Try Making Industry Specific Cards
  • Easy to market
  • Fills a need
  • Repeat customers
Consider Making Cards for the Real Estate Market
  • Thank you
  • Welcome to Your New Home
  • Change of Address Gift Packs
  • Birthday
  • Anniversary of New Home Purchase
  • Holiday 
Promote Yourself
  • Networking Meetings
  • Show how your cards benefit their business
  • Schedule a meeting to present your services
  • Mail a card to them
  • Leave a small set of thank you cards as gift
Other Markets to Target
  • Bakers
  • Consultants
  • Life Coaches
  • Pet Sitters
  • House Keepers
Putting Together a Plan
  • What cards make sense
  • What designs work for their industry and their price point
  • How can your cards benefit their business
  • How can you make their life easier
  • Where you will market yourself
  • Who will you target
  • How will you set yourself apart
Supplies
  • Use QUALITY supplies
  • Use QUALITY tools
  • Use the MISTI

Friday, December 23, 2016

The Art of the Thank You Card


When was the last time you sent or received a thank you card?  On today's podcast, we are going to discuss not only the importance of sending them, but the styles and how to create a niche market for yourself.  Plus, January is National Thank You Month so what better time to get started on making thank you cards then right now?


SHOW NOTES


  • Why send thank you cards
  • Impact they have
  • Find the style that works for you
    • Are you planning on purchasing or making
    • Are they for business or personal
    • Do you want to buy store bought or handmade
  • Making Your Own
    • Make them for yourself
    • Make them as gifts
    • Make them to sell
  • Card Style
    • A2 Full Card 4.25" x 5.5" (folded)
    • Postcard size 4.25" x 5.5" (no fold)
    • No 10 Card 4" x 9.25" (folded)
    • No 10 Postcard style 4" x 9.25" (no fold)
  • Things to Keep in Mind
    • Ease of mailing
    • Cost of postage
    • Send ready
    • Sign ready - not a lot of open space
    • Quality supplies
    • Research the market you plan on targeting
  • Markets to Target
    • Real Estate Agents
    • Direct Sales Agents; Plexus, Lula Roe, Pampered Chef, Perfectly Posh, etc.
    • Hair Stylist
    • Teachers
    • Moms
  • Packaging and Presentation
  • Resources

Terri's Thank You Card

Friday, December 16, 2016

Why Card Making



If you have ever wondered why you should look at card making as a possible hobby, this is the podcast for you.  Not only are we going to go over why you would want to, but we will also cover the benefits, what makes it attractive, where do you start and what do you need to get you on your way.



SHOW NOTES AND LINKS

Why is card making such an alluring hobby?

  • Instant gratification
  • Quick and easy to share
  • Relaxing
  • Extremely supportive community of crafting people
  • You don't need to be artistic to be creative
  • Make you extra money to help support your hobby

  • 6 mini ink cubes
  • Acrylic block
  • Tape runner
  • Stamps
  • Pre-cut and scored cards
  • Envelopes
  • Pre-cut card stock pieces for layering

Kimberly Rendino's Counter Card she made using the kit


Catherine Pooler's The Foundation Box
  • 3 Stamp Sets
  • 5 Inks
  • Acrylic block
  • Scored card stock for your card bases

Links Referenced

Stamp Junkies Facebook Group - hands down the best out there
Justine Hovey YouTube Channel - she has some terrific videos for making cards that aren't overwhelming

Stamp Companies to Get You Started

So Suzy Stamps - Yes, I am quite biased, but it's totally true

What got you into card making?  I would love to see your stories so please leave us a comment!


Friday, December 9, 2016

Benefits of Creating Gift Packs




Creating gift packs of cards to sell or to give as gifts is a wonderful way to create a fabulous market for yourself and clean out your stash. Do it correctly and you essentially have the perfect Henry Cavill trifecta; Henry Cavill, Clark Kent and Superman!




SHOW NOTES AND LINKS

Gift Packs Should Be

  • Quality Card Stock
  • Completed on the Inside
  • Matching Envelope
  • Packaged Nicely
Pricing Breakdowns

Cut it in half for one card = $.16
Add a Gina K Envelope = $.29 per envelope
Total Cost for a Single Layer Card = $.45

If you switch out the Gina K Envelope for a Stampin Up Envelope = $.016
Total Cost for a Single Layer Card using Gina K Paper and SU Envelope = $.32

If you have an 8-card Gift Pack using SU envelopes and Gina K paper = $2.56
The entire set of 8 cards with envelopes comes out to $3.41

Consider Giving Sets Of
  • Christmas or Holiday Cards
  • Birthday
  • Thank You's
  • Generic Cards
Themed Packs for Family and Friends
  • Family - Assortment of Birthday Cards
  • Friends - Birthday Cards is safe
  • Teachers - Generic Cards with Cool Quotes
  • Girlfriends - Snarky or Motivational Cards
  • Co-Workers - Thank Yous or Birthday Cards


LINKS

Pictures of Henry Cavill as Superman, because he is just yummy




Friday, December 2, 2016

Interview with Mark Hill - CEO of the Craft & Hobby Association



Today, we interview Mark Hill the CEO of the Craft and Hobby Association.  With Creativation just around the corner, we wanted to find out about the changes, the benefits of attending Creativation and find out who his favorite meet up was!


SHOW NOTES

  1. Inside scoop behind the face lift of Creativation from the Mega Show
  2. Examples of how bloggers can grow and enhance their community by attending Creativation
  3. Benefits of joining the Craft & Hobby Association for start-ups, professional crafters and makers as well as business owners
  4. Mark's advice on how to grow your influence within the industry
  5. Mark's favorite "crafting celebrity"
  6. Find out why there will be hazmat suits at Creativation this coming year!

January 19th - 23rd
Phoenix, AZ

Become a Member and Join Us in Phoenix!  

Start Up - Maker/DYI'er Membership


Register to Attend Creativation Without Membership