Friday, November 25, 2016

Every Card Maker's Hell - Masculine Cards


I don't know about you, but guy cards are the bane of my very existence.  Today, we are going to talk about those annoying masculine cards, give you some quick pointers on how to get out of your creative rut and fill you in on some money saving tips.


SHOW NOTES

  1. Who is the card for?
    1. Friend
    2. Co-Worker
    3. Family Member
    4. Friend
    5. Random Dude
  2. Determine the style for the card
    1. 1-Layer Card
    2. Clean and Simple (CAS)
    3. Interactive
  3. What is your inspiration
    1. Fall
    2. Beachy
    3. Nautical
    4. Sports
    5. Travel
    6. Steampunk
    7. Vintage
  4. Which stamps to use
    1. Seasonal
    2. Travel
    3. Tropical
  5. Embellishments to try
    1. Nuvo Crystal Drops
    2. Twine
    3. Burlap
    4. Buttons
    5. Brads
    6. Texture Paste
  6. Creating your niche
    1. Make sure your blog, website or Etsy shop reflects the theme of your cards
    2. Everything you do should scream your style, your brand and your focus


Friday, November 18, 2016

Winners!

We have WINNERS!

The winner from the Wedding Cards - Finding Your Niche Market Podcast is:




We also still have our unclaimed Mini MISTI from the Stamping for the Holidays Podcast  Miss Beverly, if you are out there, please be sure and contact us so we can get that out to you!




Ladies, please shoot us an email with your full name and mailing address so we can get your prizes out to you!  suzy (at) sosuzystamps (dot) com

Thank you to everyone who participated in our giveaway contests!  We hope you are enjoying the podcasts and our wonderful show sponsors!

Don't forget to check out today's podcast on Using Snark the Right Way!

Until next time,
Happy Stamping

Using Snark the Right Way

CAUTION: This podcast episode is all about snark.  If you are easily offended, I highly recommend checking out one of our other podcasts.  If you plan on listening with children in the room, I would wait until they are busy playing or put on head phones.



 On today's podcast, we are going to be discussing the wonderful world of snark and all the silliness that goes with it.  Now, Snark isn't for everyone so it's very important to fully understand the what, why, who, how and where behind it.



SHOW NOTES

What is snark? Simply put, it is sarcasm.

Birthday Card for my Brother - Front

And the inside =)
Using Snark the Right Way
  • Know your audience
  • Understand the difference between Snark and Crude
  • Make sure you are selling it appropriately and respectfully
  • If you are selling your snarky cards, hide the sentiment on the inside as a special surprise
  • If you are on a Design Team, the sentiment should be on the outside OR take a picture of the card ensemble before you tape the inside to the card
Why Should You Use Snark
  • It's funny
  • Lighthearted
  • Can alleviate fear
Who Should You Send It To
  • Test it out on family members and friends who have a sense of humor
  • Understand the person before you send it
My Favorite Snarky Stamp Companies
Where Can You Share Your Snarky Cards

Friday, November 11, 2016

Wedding Cards - Finding Your Niche Market



On today's podcast, we are going to dive deeper into creating your perfect niche market. Knowing your niche market will assist you in being able to clearly identify your area of expertise and will help build your brand, your business and your style.  If you have a very elegant or shabby chic card making style, you can easily parlay that into a wedding card based niche market.  By using stylish, classy and unique wedding stamps,  you will be able to offer your clientele sophisticated yet exclusive handmade wedding cards.




We also have a special sponsor for today's show along with a special give-a-way for one lucky listener!  A big thank you to Effie Cho from The Ton!  Be sure and listen to the podcast for the details on how to enter!  You can also find us on Facebook.  Contest runs from November 11th - 17th.  The winner will be announced on our blog and Facebook page on Friday, November 18th.

The Ton 


SHOW NOTES

If you are going to be making wedding cards, you need to have these three things on hand at all times:

  1. High Quality Card Stock - Gina K Heavy Base Weight Card Stock
  2. Extreme Attention to Detail
  3. Quality and Unique Stamps and Supplies
    1. The Ton Stamps
    2. So Suzy Stamps
    3. MISTI
Justine Hovey has some fabulous video tutorials on creating bridal invitations as well as an entire bridal ensemble!  Be sure and check them out for some fabulous ideas!


Guest Ensemble 
  • Congratulations on your engagement
  • Bridal shower card
  • Bridal shower gift tag
  • Wedding card
  • Wedding gift tag
  • 1 year anniversary card
Bridal Ensemble Options
  • Engagement announcements
  • Save the date
  • Wedding invitations
  • Response cards
  • Thank you cards for the wedding gifts
  • Bridal shower invitations
  • Thank you cards for the bridal shower gifts
  • Bachelorette Party invites
  • Special thank you cards for the Bridal Party
  • Thank you cards for the wedding vendors
  • Special card for the bride and groom to give each other the night of the wedding
Decisions to Make
  1. Identify your card making style and purchase quality supplies based upon your style
  2. Determine who you are planning on targeting, the bride or the guest
  3. Create sample cards to showcase and determine how much time you have to dedicate to making the cards
  4. Decide whether or not you want to make the cards or host classes for the bride and friends to make their own
The Ton Giveaway

Plus One


Haute Wedding

Born Classy

Friday, November 4, 2016

Find Your Niche Market


I want to thank everyone who participated in our Mini MISTI giveaway from My Sweet Petunia!  Everyone's holiday card making plans have been fabulous and I am so happy that some of my tips in last week's show were helpful to you.  Before we get on with the show notes for today's podcast, I think we have a winner announce!



Congratulations, BeverlyBL and please send us an email at suzy (at) sosuzystamps (dot) com with your name and mailing address so we can get it shipped out to you.  Now you are ready to rock and roll with all of those cards!

Today we start with the first podcast in our Finding Your Niche Market Series AND thanks to all of the support from our listeners, our podcast is officially going to air every week on Friday!  Woo hoo!



SHOW NOTES

What is a niche?  A niche is an activity for which a person or thing is best fitted.  (Merriam Webster)

Sample of one of Monica's passport cards
  • In the realm of cardmaking, a niche is going to be the:
    • Type
    • Style
    • Occasion
  • A niche market will be the people you want to target to help:
    • Increase sales
    • Build your community
  • Why is it so important to know your niche market?
    • Help make you money
    • Build your crafting community
    • Guide you when joining design teams
    • Assist in keeping you from hitting a creative wall
    • Set yourself apart from the competition
  • Figure out your niche market by asking yourself:
    • Why do you want to find your niche market?
    • What type of cards am I most known for?
    • What is my card making style?
    • Who do I need to target?
    • What sets me apart?