Friday, December 30, 2016

Making Industry Specific Cards

Imagine if you knew for certain exactly who you were targeting to sell your cards to.  What could you accomplish?  How much time would you save?  How effective would you be?  Today, we are going to go over the power of knowing exactly who and the industries to target.


Try Making Industry Specific Cards
  • Easy to market
  • Fills a need
  • Repeat customers
Consider Making Cards for the Real Estate Market
  • Thank you
  • Welcome to Your New Home
  • Change of Address Gift Packs
  • Birthday
  • Anniversary of New Home Purchase
  • Holiday 
Promote Yourself
  • Networking Meetings
  • Show how your cards benefit their business
  • Schedule a meeting to present your services
  • Mail a card to them
  • Leave a small set of thank you cards as gift
Other Markets to Target
  • Bakers
  • Consultants
  • Life Coaches
  • Pet Sitters
  • House Keepers
Putting Together a Plan
  • What cards make sense
  • What designs work for their industry and their price point
  • How can your cards benefit their business
  • How can you make their life easier
  • Where you will market yourself
  • Who will you target
  • How will you set yourself apart
  • Use QUALITY supplies
  • Use QUALITY tools
  • Use the MISTI


  1. I love your podcasts Suzy ❤️, it's like having my very own business coach! The notes afterward are always helpful reminders about the show so I can go back and listen again.
    Thank you for giving me one more reason to look forward to Friday!
    Happy New Year!

  2. I have been enjoying all of your podcasts, Suzy! I really appreciate your experience and wisdom on each topic. Thank you for including the podcast notes, too. Currently, I am using my handmade cards to share kindness with family and friends. Today's podcast really spoke to my heart. New seeds of inspiration have been planted... and we will see how they grow and bloom! Heartfelt thanks! ♥ Happiest New Year, Suzy! ♡

    1. Woo hoo!! So glad they have been able to inspire you and cannot wait to see where you go in the new year! Hugs!!!

  3. Thanks Suzy!!! I am working with a baking friend to create thank you cards for her to send to her customers!

    1. Oh my goodness! I bet those are cute!! Please sure the final pictures on our podcast Facebook page. I would love to see them.

  4. A couple of days after listening to your podcast a friend at church who owns a landscaping business and follows me on facebook wants to know if I will make thank you cards for his customers. Your info was right on time. I'm working on templates for his cards and am considering the type of card front to have...definitely clean and simple...wondering if you have some examples of some market specific cards that you've produced, if you don't mind sharing. So, he got me to thinking...who else here has a business that could use some handmade TLC???

    1. I just posted a picture of a Welcome to your new home card on our Facebook page at So Suzy Podcast, you can totally check that out.

      What do you think about having a gorgeous sunrise or sunset theme for the front with silhouettes of trees??? That would make them think how relaxing their yard will be.

  5. I just had a meeting with the landscaping customer. I gave him four options from simple inked thanks, embossed thanks on kraft to a layered card with a forest scene. He chose something simple. Went with your suggestion of selling in lots of 10 minimally...he ordered three sets! Also, he says he wants to order more in the spring. Thanks so much for the inspiration!

    1. OH MY GOSH!!! That is SO FABULOUS!!!! Can I share your story with people on our Facebook page??? Way to go!