Friday, November 11, 2016

Wedding Cards - Finding Your Niche Market

On today's podcast, we are going to dive deeper into creating your perfect niche market. Knowing your niche market will assist you in being able to clearly identify your area of expertise and will help build your brand, your business and your style.  If you have a very elegant or shabby chic card making style, you can easily parlay that into a wedding card based niche market.  By using stylish, classy and unique wedding stamps,  you will be able to offer your clientele sophisticated yet exclusive handmade wedding cards.

We also have a special sponsor for today's show along with a special give-a-way for one lucky listener!  A big thank you to Effie Cho from The Ton!  Be sure and listen to the podcast for the details on how to enter!  You can also find us on Facebook.  Contest runs from November 11th - 17th.  The winner will be announced on our blog and Facebook page on Friday, November 18th.

The Ton 


If you are going to be making wedding cards, you need to have these three things on hand at all times:

  1. High Quality Card Stock - Gina K Heavy Base Weight Card Stock
  2. Extreme Attention to Detail
  3. Quality and Unique Stamps and Supplies
    1. The Ton Stamps
    2. So Suzy Stamps
    3. MISTI
Justine Hovey has some fabulous video tutorials on creating bridal invitations as well as an entire bridal ensemble!  Be sure and check them out for some fabulous ideas!

Guest Ensemble 
  • Congratulations on your engagement
  • Bridal shower card
  • Bridal shower gift tag
  • Wedding card
  • Wedding gift tag
  • 1 year anniversary card
Bridal Ensemble Options
  • Engagement announcements
  • Save the date
  • Wedding invitations
  • Response cards
  • Thank you cards for the wedding gifts
  • Bridal shower invitations
  • Thank you cards for the bridal shower gifts
  • Bachelorette Party invites
  • Special thank you cards for the Bridal Party
  • Thank you cards for the wedding vendors
  • Special card for the bride and groom to give each other the night of the wedding
Decisions to Make
  1. Identify your card making style and purchase quality supplies based upon your style
  2. Determine who you are planning on targeting, the bride or the guest
  3. Create sample cards to showcase and determine how much time you have to dedicate to making the cards
  4. Decide whether or not you want to make the cards or host classes for the bride and friends to make their own
The Ton Giveaway

Plus One

Haute Wedding

Born Classy


  1. Wow! Great podcast Suzy, lots of gentle guidance to create a fabulous collection of cards and business!

  2. I am totally in love with these amazing stamp sets from The Ton! They would be awesome to use for home decor projects and also to make paper dolls for my granddaughter and niece!!!
    Awesome podcast! Very informational and inspirational! TFS!

    1. There are not many crafters in my area and I know that today's brides do not want to have invitations and decorations that are average or common. They want something new and exciting and I feel that I can offer them what they are looking for. To be able to personalize their invitations and decor to match them for one of the biggest days of their lives is an honor. I have done rustic, elegant and casual wedding themes and love coming up with new ideas to keep the brides knocking on my door! So far I only do it by word of mouth but would love to "open" to the public by the start of wedding season 2017.
      These stamps from the Ton would be great to make place cards and other wedding paraphernalia. Fingers crossed and thanks for the awesome podcast!

  3. What a great podcast. I have been making wedding favors, now I feel with the stamps you have shown I could add my crinkle ribbon and find a niche. The Ton stamps are amazing. Thank you for listing my crinkle ribbon. I like the so suzy stamps also I have been looking for the fairy silhouette on the tea cup and it was offered a while back to the coffee lovers, but went I went back later the post was not available. Have a blessed day
    DIANA L.

    DL.ART crinkle ribbon

    1. Hi Diana! We actually discontinued the fairy teacup stamp. I did a limited run for the Coffee Lover's group and we won't be doing it up again. =( Sorry about that and I am thrilled to have found your crinkle ribbon!

  4. Oh Suzy! I've always loved wedding dresses because I'm a romantic person! The Ton's stamps are absolutely the most beautiful wedding themes stamps that I've never seen! I started to crafting only 1 year ago and for now I like making cards only for a hobby. But your tips are very useful and I'll share them with some friends that are very good and I think they would be very interested to create a niche market! As always, thank you for this amazing chance to win! Arianna

    1. How exciting that this is a relatively new hobby for you and talk about a fun one to get into!! Thank you so much for sharing our podcast with your friends!

    2. Thank you for your useful tips Suzy! You're welcome!!! <3

  5. Wonder if there's going to be a run on Gina K card stock now, lol. Great advice. You did an excellent job covering EVERY aspect of the wedding themed niche. Wow!

    1. Thanks, Terri! I know I have got to try their envelopes!

  6. I enjoyed the podcast! The Ton's stamps are so beautiful! My daughter is engaged, so these sets would be awesome to have on hand! Lots of fabulous tips on the podcast!

    1. How exciting on your daughter's engagement and I am dying to play with the Ton's stamps this week. (Keeping my fingers crossed!)

  7. Your podcasts are always so informative! The Indian culture is "huge" on weddings and all of the events that surround this important day! I will definitely be checking out Gina K card stock and Ton's stamps for some creative ideas! Thanks for sharing your knowledge and expertise!

    1. I can't wait to hear how you like the Gina K paper!

  8. On the whole, marriage is the function which can be expressed well through photographs not through words. Manchester Wedding Photographer

  9. Hand made bridal cards are sweet and sentimental. Being able to provide something exceptional for someone's special day makes me want to make wedding cards my niche!

    1. Me too! Every time I do one of these I want to make it my niche market! LOL

  10. Love the tip to create a Excel sheet to track expenses for cards. Great idea as well as the packages to offer the bride.

  11. I loved this podcast. I absolutely love wedding cards. The Ton is my dream. I just love to look at the cards made over there. And best of all, they have good-looking men!

  12. This will help you in getting access to the trusted wedding photographer. You could even check out their wedding albums for better reviews. Sam Gibson Weddings

  13. has a comprehensive supplier directory. You no longer need to go hunting for wedding venues, dresses music, shoes, champagne - anything.
    wedding photography

  14. Before setting anything up, it is fundamental to recognize what your companion's interests are. first anniversary gift

  15. There are a number of plays of food show. This show is the greater podcast that can be watched at YouTube also. You would also like to listen about the Company where I do job which provides best creative writer India which can make your show more popular. wwe smackdown games for pc

  16. nice bLog! its interesting. thank you for sharing.... wedding planner orlando