Friday, November 4, 2016

Find Your Niche Market

I want to thank everyone who participated in our Mini MISTI giveaway from My Sweet Petunia!  Everyone's holiday card making plans have been fabulous and I am so happy that some of my tips in last week's show were helpful to you.  Before we get on with the show notes for today's podcast, I think we have a winner announce!

Congratulations, BeverlyBL and please send us an email at suzy (at) sosuzystamps (dot) com with your name and mailing address so we can get it shipped out to you.  Now you are ready to rock and roll with all of those cards!

Today we start with the first podcast in our Finding Your Niche Market Series AND thanks to all of the support from our listeners, our podcast is officially going to air every week on Friday!  Woo hoo!


What is a niche?  A niche is an activity for which a person or thing is best fitted.  (Merriam Webster)

Sample of one of Monica's passport cards
  • In the realm of cardmaking, a niche is going to be the:
    • Type
    • Style
    • Occasion
  • A niche market will be the people you want to target to help:
    • Increase sales
    • Build your community
  • Why is it so important to know your niche market?
    • Help make you money
    • Build your crafting community
    • Guide you when joining design teams
    • Assist in keeping you from hitting a creative wall
    • Set yourself apart from the competition
  • Figure out your niche market by asking yourself:
    • Why do you want to find your niche market?
    • What type of cards am I most known for?
    • What is my card making style?
    • Who do I need to target?
    • What sets me apart?


  1. Congrats Beverly!!! Enjoy this amazing prize!
    Wow! Great post!

  2. Awesome podcast this morning Suzanne! It gave me goose bumps! Lol �� I love Monica's passport cards, she has an amazing talent. I'll listen at least 1 more time to take notes, thanks for the insight.

  3. Another winner, Suzy. Gave me a lot to think about.

    1. Woo hoo!!! I need to have a Jean 0' Meter for all of the warm fuzzies you send my way! Thank you so very much!!!

  4. Suzanne, I have such respect for you and feel strongly about how important it is for our younger women to have strong, encouraging, and honest female role models like you. I am learning so much from these's truly astounding! Thank you so much Suzanne!

    1. WOW! Nancy, I am BLOWN AWAY! Thank you so very much for your feedback I am utterly speechless. You have no idea just how much this means to me!

  5. Hey Suzanne...I just finished watching the podcast "Stamping for the Holidays". I just had to add here that I was ROTFL when you said, "forget the Cheetos"! Not only are you one intelligent and respected business woman, you are hilarious too! Man Suzanne, you are, without a doubt, 'the complete package'. thank you

    1. LOL Possibly because I MAY have eaten Cheetos finger prints aren't necessarily a good thing on a wedding card! LOL

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