Thursday, July 27, 2017

eCommerce Series: PayPal Solutions for You and Your Craft Business



Whether you own an Etsy shop, business, sell your cards at craft fairs or shop online, PayPal is MORE than just a way to collect or spend money.  On today's show, we talk with Jason Smith from PayPal and he gives us the inside scoop on all the ways PayPal can help you AND your business.  From payment solutions, shopping, peace of mind, dolling out funds to your children, working capital for your business and their Business in a Box.



SHOW NOTES


How else does PayPal act as a growth partner for small business?


PayPal Here - Credit Card Reader <<<< Great for the craft fairs coming up!!!
Working Capital
Business in a Box
$10,000 Business Make Over

PayPal for Consumers


PayPal Here
PayPal Account
PayPal Me <<<< Essentially, sending money to those children who always need money

Contact PayPal


www.PayPal.com/business
(844)720-4039

Monday, July 24, 2017

MIHM - Vincent Djen with The Fashion Knowledge Network


Today, we have Vincent Djen, designer, manufacturer and consultant for The Fashion Knowledge Network.  Vincent is going to tell his story of growing up in the fashion industry and sharing with you his secrets on how you can achieve your fashion design dream.  Plus, he gives us the inside scoop of some of the hottest upcoming trends and materials that are coming out!

  Vincent Djen The Fashion Knowledge Network 

SHOW NOTES

Vincent's Golden Rule of Product Development and Production is to be prepared for Black Swans.  He breaks it down into three parts
  1. Test
  2. Communicate
  3. Be prepared
Best advice for Sanaa and others looking to get into the fashion industry
  • Never stop learning; go to shows, read, talk to people, never stop learning
  • Be open-minded
  • Commit 100%
  • Perseverance

FUN FACTS

Favorite part of owning your own business - Freedom and thrill of a job well done
Favorite fabric - New sustainable materials; TPU, 3D Printing
Favorite upcoming trend - Fashion wearable electronics; LED wedding gowns, temperature regulated clothing

Vincent Djen

WHERE TO FIND VINCENT AND THE FASHION KNOWLEDGE NETWORK

Website
LinkedIn
Instagram

SCHEDULE YOUR CONSULTATION

Website

Friday, July 21, 2017

How the MISTI Impacts the Stamping World




Three years ago a stamping product was released to the people who followed My Sweet Petunia on Facebook, shortly thereafter, this incredible tool would impact the stamping world like no other.  The MISTI has changed lives, built friendships and revitalized the stamping community.  To celebrate her 3rd birthday, we have a special podcast to talk about some amazing ways you can use your MISTI along with a special from My Sweet Petunia for our listeners!

  So Suzy Podcast 

Show Notes

Where to Find the MISTI

My Sweet Petunia - 20% Off the Original MISTI, Grid Pads and Mouse Pads from today through July 23rd for So Suzy Podcast listeners - no coupon required

Links Referenced

So Suzy Stamps - Mirror Image Stamp

Concord & 9th - Turnabout Stamp




The Ton Stamps - Thanks Stamp Set

Iliana's MIHM Podcast Interview

Lavinia Stamps


Fairy House

Videos Referenced

Justine Hovey





  Gina K Designs





  Ken's Creations



Uses for the MISTI

  • Basic stamping
  • Accurate stamping
  • Solid and silhouette stamps
  • Aligning and test stamping
  • Embossing after you have stamped
  • Die cut placement
  • Stamping on texture paper
  • Layering stamps
  • Mass production
  • Do It Yourself Backgrounds
  • Gradient or Ombre stamping
  • Masking
  • Repeat stamping
  • Stamping the inside and outside of your cards
  • Using acetate
  • Mirror Image Stamping
  • Turnabout Stamps from Concord & 9th
 

Listener Tip

Today's tip comes from Karen Hightower
Finish the inside of your card and always sign the back of the card.  You have put time and effort into creating it, so sign your creation. - Karen Hightower

Thursday, July 20, 2017

eCommerce Series with Chloe Thomas from eCommerce MasterPlan



We are continuing with our July eCommerce Series and when we were putting the series together, I knew there was one person I just had to have on the show so she could share her words of wisdom.  Chloë Thomas, from eCommerce MasterPlan is an author, podcast host, mentor and consultant in the eCommerce world and I had the extreme pleasure of working with her when I owned So Suzy Stamps.

Chloë was instrumental in helping us grow our “bricks and clicks” business.  She offered guidance on how to manage our inventory both in the shop and online, gave us amazing advice for how to handle promotions and helped us build a fabulous marketing plan to kick off the new year.  Which, was our most profitable quarter in the past 3 years.

Chloë understands that not all industries are alike and not all needs are the same, however, she was able to guide me in the direction MY business needed to go and create my unique eCommerce 



Chloe Thomas

SHOW NOTES

In Chloë's book, Your 3 Steps to Successful Online Selling, she talks about the 3 most important things you can do to customize your own eCommerce MasterPlan
  1. Identify what sort of eCommerce business you are
  2. Establish your core foundation
  3. Marketing
Biggest challenge and benefit for having a "bricks and clicks" business
  • Challenge: Stock and time
  • Benefits: Online=Convenience; In Store=Experience
#1 Online Promotion You Can Do 
  • Free Shipping or Free P&P (Postage and Packaging)
It has to get the customer to do what you want as cheaply as possible. -Chloë Thomas
Top Advice For Those of You Just Starting Out
Find a product that you are interested in along with enough people who are too. - Chloë Thomas

Chloë's Favorites

Favorite part of what she does for her business - Writing
Favorite eCommerce Marketing Method: eMail Marketing
Favorite App: Sumo Me

Where To Find Chloë

eCommerce MasterPlan

Special Offer

Special Offer For YOU!

USE COUPON CODE SUZY when checking out

Monday, July 17, 2017

MIHM: Chris Barrett from AltGuild



I had to have one last guest on the show to go with our Planner Series to talk about Traveler's Notebooks and working with leather products.  Chris Barrett from the AltGuild creates these stunning leather Traveler's Notebooks that I am absolutely IN LOVE with!  Today, we talk about the reasons behind a Traveler's Notebook, working with leather and what goes into the creation of one.


SHOW NOTES


Custom orders are on hold...he said forever, but does that really mean FOR-EV-ER?

Chris's Favorites

Favorite Custom Order: Alice in Wonderland cover
Favorite Size TN: Tachikoma
Favorite Part of Owning a Business:
"Planting a seed and watching it grow." - Chris Barrett, AltGuild

Where to Find Chris

Website (Etsy)
Facebook
Instagram 

My Traveler's Notebook


My Old Soul in the A5 size



Dragon Scales Josefine and I May Come to Blows Over




The Cover That Started It All